Loopin
Context
Loopin is an AI coaching start-up. I joined as a middleweight designer in 2021 and became senior and sole designer in 2023, covering everything from B2C coaching tools to enterprise dashboards.
The interface felt cold and technical, so I led a full redesign to make it simple, warm and easy to use.
What I Delivered
- 01
Redesigned The Core Product
Rebuilt the component library with a warmer visual system. It helped win Bentley and Coca-Cola, and two pilots converted to customers.
- 02
Built A White-Label System
One brand colour with adjustable tints, so each enterprise client could make it their own.
- 03
Designed The Manager Dashboard
Team health, activity and trends at a glance, with detail one click away.
The Manager Dashboard
Team health at a glance, with the detail one click away.